Sales Projections and Industry Data

“One of the biggest challenges RV users face every day is limited storage space”
~Every RV owner ever~

Ladder-Packs® addresses this issue head-on

Ladder-Packs® Sales Revenue Projections

Overly Conservative
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

47,600 = 1% = Penetration of available market****

$11,852,400 = Total sales at $249 per unit*****

Very Conservative
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

71,400 = 1.5% = Penetration of available market****

$17,778,600 = Total sales at $249 per unit*****

Conservative
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

95,200 = 2% = Penetration of available market****

$28,464,800 = Total sales at $299 per unit*****

Probable
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

119,000 = 2.5% = Penetration of available market****

$35,581,000 = Total sales at $299 per unit*****

Likely
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

142,800 = 3% = Penetration of available market****

$49,837,200 = Total sales at $349 per unit*****

Possible
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

168,980 = 3.55% = Penetration of available market****

$67,423,020 = Total sales at $399 per unit*****

Conceivable
11,200,000 = Families in the United States who own an RV*

9,520,000 = 85% = Number of families who use their RV regularly**

4,760,000 = 50% = Number of RVs with a suitable rooftop ladder***

238,000 = 5% = Penetration of available market****

$142,562,000×× = Total sales at $599 per unit*****

××Even this “conceivable” projected revenue number could double, or even triple or more with proper marketing and increased market penetration. As outlined below, my limited market research has shown a much, much higher acceptance rate of 95%, I used only 5%

~100% Patented – You Own This Market Until 2041~

* “11.2 million U.S. households now own an RV” – RVIA - https://www.rvia.org/media-resources

** “Nearly 90% of RV owners take at least 3 mini vacations in their RV each year” – RVIA - https://www.rvia.org/media-resources - I used 85%

***Years of my own RV ladder research has shown a ladder suitability rate of approximately 70%, so I used an even more conservative 50% as max in my projections

****I walked many RV parks introducing the idea of Ladder-Packs getting almost 100% buy-in every time. And I asked all my friends who own an RV if they would be interested in buying a Ladder-Packs® pack, and I asked them to ask their friends who own RV’s if they would be interested!

This survey resulted in nearly 100% of respondents saying that they would absolutely buy a Ladder-Packs® pack
I used a 5% max market penetration rate in my projections, roughly 90% lower than my research data showed
Of those polled, I/we often used Cornhole-Pack by Ladder-Packs® to carry their Cornhole game boards as an example for a Ladder-Packs® pack

*****Ladder-Packs® is a premium product that should sell for prices comparable to Thule’s and Yakima’s roof-top cargo boxes that sell at a low end of $499 to well over $2000 each

I used only $249, $299, $349, $399, and $599 in my projections

Ladder-Packs® There’s a Pack for that!® is thought to be a leading-edge product of only the highest quality.

RV Industry Data Obtained from the Recreational Vehicle Industry Association [RVIA]

11.2 million households in the US currently own RVs. [RVIA]
Nearly 90% of RV owners take at least 3 mini vacations in their RV each year. [RVIA]
Moreover, an additional 9.6 million households have expressed the intention to purchase an RV in the next five years. [RVIA]
The upswing in RV ownership over the last 10 years is driven by strong interest from younger individuals and families who live an active outdoor lifestyle and Baby Boomers who are entering retirement. [RVIA]
Between 2001 and 2021, RV ownership has risen by more than 62%. [RVIA]
84% Of Millennials and Gen Z'ers who already own an RV are planning to buy another one. [RVIA]
The median usage of RVs by current owners is 20 days per year. [RVIA]
However, those who intend to buy an RV claim that they’re planning to use it a median of 25 days annually. [RVIA]
First-time RV buyers in 2022 continued the trend of younger and more diverse buyers entering the RV lifestyle. The median age of a first-time RV buyer dropped to 32, down from 33 a year ago and 41 two years ago. [RVIA]

The study found RV ownership has increased over 62% in the last twenty years with a record 11.2 million RV owning households, split almost equally between those over and under the age of 55, with significant growth among 18-to-34-year-olds, who now make up 22 percent of the market. Additionally, an incredible 9.6 million households intend to buy an RV within the next 5 years. Among current RV owners who plan to buy another RV in the next five years, the numbers for Millennials and Gen Z’ers stand out, with 84% of 18-to-34-year-olds planning to buy another RV, with 78% preferring to buy a new model. [RVIA]